Online marketing, to me, is being able to uses a variety of different ways on the internet to get your brand noticed. There are many ways that you can go about your online marketing, such as viral marketing. Using the technique of viral marketing, as well as others, you are able to reach a larger audience at a smaller cost. With the increasing popularity of social networking, internet advertising is able to be shared between user. Much like word-of-mouth, online marketing is able to reach a larger amount of viewers than traditional advertising would. I feel like with the blow up of social medias and the increasing number of people using them, online advertising is the most successful way to get your brand's name out there. Personally I have seen online marketing really start to take over every website that I visit. For example, on Vine I have notice a increase in popular Viner's being sponsored by different companies. Recently Viner's have been getting a Hoverboard and then promoting it in there short clips. This gets the Hoverboard's name out there with people not really realizing that it is an advertisement. From sponsored ads on Snapchat to ads on Google, online marketing is truly taking over traditional marketing.
